In december, the
Food and Drug Administration (FDA) FINALLY approved the new revolutionary drug
Latisse. Latisse has been created to solve the number 1 problem of females: tragically short and thin eyelashes. YES, this new drug enhances the length of our eyelashes that obviously HAVE to be more bushy as well. This drug was derived from the drug Lumigan for treatment of glaucoma (damage to the optic nerve due to high pressure in the eye) as researchers noticed its potential in growth of eyelashes. Botox and Viagra, which are in the same category as Latisse concerning life or death necessity, were derived from other drugs as well. What is also common to those drugs is that you have to buy them regularly, since you cannot permanently enhanced faces, lashes and libido. Latisse is applied to the eyelashes directly and costs $120/month.
You are now probably wondering with growing curiosity and stress:
How is this drug related to the brain or psychology? Well my dear-count-on-my-hand-readers, it is quite obvious! This new drug attempts to convince us beautiful women that we desire and need this drug and that this beauty and our social environment is at stake.
However, I must admit I do not find this drug as useless as this other new product developed in Japan by an incredible genius woman who probably knows the meaning of revenge ;)
BEWARE!: This movie might end up giving you a serious brain freeze.